Commercial Break

With a worldwide audience and limited only by imagination; commercials can influence our behaviour in a variety of ways, whether subtle or blatant. They can make us think, laugh or cry and, in doing so, they highlight the extraordinary power of communication.

Commercial Break allows participants to devise their own message and nurse it from initial planning all the way through to final screening. Along the way, they will experience the fascinating, creative and fun world of TV advertising as they seek to create an award-winning commercial. 

Teams are given a brief and the tools necessary to create their commercial. They must develop an idea, strategy, storyboard and create a script. Cameras, make-up and even acting lessons are made available to each team. As in the real advertising world, management of time, people and resources is critical to success.